BANANA MOON

A line of 13 signature snack products produced exclusively by In-Room Plus & available in hotel room minibars across North America.

The colored pencil illustrations depict the whimsical “origin” of very common snack items. This curious concept increased consumer impulse buying and also set this line apart from it’s numerous big-brand snack food competitors.

 

Shortly after the debut of the new package design, Banana Moon sales dramatically increased from 15% to 29% of total In-Room Plus company sales, making this brand redesign extremely successful.  

Concept Development

Illustration
Package + Graphic Design

Photography

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© 2020 by Jamie Roberts Design LLC

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