Banfield exterior branding
Banfield exterior branding

press to zoom
Banfield info brochures
Banfield info brochures

press to zoom
Banfield press kit
Banfield press kit

press to zoom
Banfield exterior branding
Banfield exterior branding

press to zoom
1/6

BANFIELD PET HOSPITAL REBRAND

A fresh and updated global corporate brand identity that visually conveys Banfield Pet Hospital's core mission and key principles. Beginning with a logo evolution and a series of heavily stylized custom pet photography, the rebrand was scaled through multiple business lines, in addition to all retail experience creative and marketing support materials for 800+ Banfield veterinary hospitals across the country.

 

The rebrand boosted unaided brand awareness by 30% once new retail experience creative was completed within PetSmart stores. It also increased veterinary recruiting efforts as a result of the newly developed communications for Banfield's national high-quality conferences and continuing education events. 

Lead Designer

Brand Strategy

Art Direction

Photography Direction
Graphic + Web Design

Copywriting Support

AWARDS

Communicator Gold

Hermes Creative Platinum

MarCom Platinum