BANFIELD PET HOSPITAL REBRAND

A fresh and updated global corporate brand identity that visually conveys Banfield Pet Hospital's core mission and key principles. Beginning with a logo evolution and a series of heavily stylized custom pet photography, the rebrand was scaled through multiple business lines, in addition to all retail experience creative and marketing support materials for 800+ Banfield veterinary hospitals across the country.

 

The rebrand boosted unaided brand awareness by 30% once new retail experience creative was completed within PetSmart stores. It also increased veterinary recruiting efforts as a result of the newly developed communications for Banfield's national high-quality conferences and continuing education events. 

Lead Designer

Brand Strategy

Art Direction

Photography Direction
Graphic + Web Design

Copywriting Support

AWARDS

Communicator Gold

Hermes Creative Platinum

MarCom Platinum

© 2020 by Jamie Roberts Design LLC