BANFIELD PET HOSPITAL REBRAND
A fresh and updated global corporate brand identity that visually conveys Banfield Pet Hospital's core mission and key principles. Beginning with a logo evolution and a series of heavily stylized custom pet photography, the rebrand was scaled through multiple business lines, in addition to all retail experience creative and marketing support materials for 800+ Banfield veterinary hospitals across the country.
The rebrand boosted unaided brand awareness by 30% once new retail experience creative was completed within PetSmart stores. It also increased veterinary recruiting efforts as a result of the newly developed communications for Banfield's national high-quality conferences and continuing education events.
Graphic + Web Design
Hermes Creative Platinum