CONSERVATION SERVICES
GROUP (CSG)
Art Director + Designer
Brand Strategy
Art Direction
Photography Direction
Graphic + Web Design
Copywriting Support
A freshly updated brand identity that visually represents the company’s core mission and key principles of progression, innovation and growth, showcasing them as thought-leaders within the energy industry. Channels included web, social media, print, public relations, events and email promotions, intranet, apparel, and vehicle graphics.
Website redesign eliminated messaging overlap for three different audience groups, allowing users to immediately self-identify and select the specific energy-efficiency information that is relevant to them. Site traffic increased 30%. Event attendance also increased by 42% as a result of ongoing strategic digital communications.
AWARDS
AVA Digital Platinum
AVA Digital Gold
Communicator Gold
Communicator Silver
Creativity International
Davey Silver
Hermes Creative Platinum
Hermes Creative Gold
MarCom Platinum
MarCom Gold
VEMA
W3 Creative Silver