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PB8 Probiotic Campaign
AccuFlora Probiotic Campaign
PB8 Probiotic Campaign
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DIGESTIVE HEALTH & WELLNESS
Sr. Graphic Designer
Art Direction
Package Development + Design
Graphic Design
Copywriting
Web Design
National retail ad campaign for health and wellness nutritional supplements. Campaigns focus on the 8 strains of beneficial bacteria and the ease of naturally achieving healthy digestion by taking the supplements daily.
In addition to retail displays and in-store signage for Target, Walgreens, GNC, Vitamin Shoppe & Costco, consumer print ads were developed for publication in several national magazines, including Fitness, Eating Well, Yoga Journal, Shape Magazine, Parenting, Body & Soul, Vegetarian Times, Psychology Today and the back cover of Natural Health Magazine.
Radio spots and interactive digital experiences were also developed.
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