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Creative Director + Content Strategist


Creative Direction

Photography Direction
Editorial Content Strategy

Social Engagement Strategy

Industry Positioning


Brand storytelling through a multichannel editorial content strategy to increase brand awareness, social media engagement, web traffic and elevate In-Room Plus as the top hotel amenity provider.


The overarching goal of this campaign was to effectively shift the industry positioning and showcase this established, 30 year old company as key  thought-leaders within the hospitality industry. This was achieved through increased website engagement, social media, blog publications, events, email promotions, product packaging, and internal communications.

Corporate website traffic increased 250% within an 8 week period. All social media profiles were boosted by 62% within 12 weeks. Qualified sales leads increased by 30% within 6 months. 

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