REPOWER ENERGY CHAMPIONS
Art Director + Designer
Brand Strategy
Graphic + Web Design
Art Direction
Photography Direction
Videography Direction
Event Coordination
Digital + Social Strategy
Copywriting Support
An inspirational, grassroots community energy conservation campaign that resonates across three economically diverse communities in Seattle, WA. The 3 year grant-funded program goal was to reduce 6,904 metric tons of carbon emissions by performing 5,000 home energy assessments, 2,000 home energy upgrades and accomplish a minimum of 15% energy savings in each home.
Channels included local transit advertising, email campaigns, community digital dashboards, social media campaigns, business district signage, websites, brochures, local events, decals, lawn signs, banners, apparel, print + digital ads, direct mail and local cooperative marketing.
Launch event attendance was 100% above goal, leading to a 36% program participation rate and a boost in local retail sales. 52 new green construction jobs were also created. RePower secured more than 45 media stories, leading to high program adoption and funding extensions.
AWARDS
Communicator Gold
Communicator Silver
Creativity International
Hermes Creative Platinum
Hermes Creative Gold
MarCom Platinum
MarCom Gold
Summit Creative Gold
Summit Creative Bronze