top of page

ENERGY TRUST OF OREGON

Art Director

​

Art Direction

Photography Direction

Videography Direction
Editorial + Content Direction

Brand Strategy

Digital + Social Strategy

Graphic + Web Design

Copywriting Support

​

Aspirational, cohesive customer stories that increase participation + awareness of multiple Energy Trust B2B and B2C programs to drive key energy savings goals and strengthen brand recognition across all rural and urban communities in Oregon.

​

Programs include Path To Net Zero, Market Solutions, EPS (Energy Performance Score) and Multifamily, as well as residential Home Energy Assessments. Coordination and creative direction of multiple on-location custom photoshoots and videoshoots (including final editing) was instrumental in the success of these residential and commercial programs. 

 

This was achieved by partnering with marketing, building science + technical teams to develop overarching brand strategy, marketing collateral and educational literature for energy conservation programs, as well as curating editorial content and directing all UX/UI and creative strategy decisions.

​

All programs exceeded savings goals, increased client brand awareness and helped commercial customers of Pacific Power, Portland General Electric, NW Natural and Cascade Natural Gas save over $1.7 billion on their energy bills. 

© 2020 by Jamie Roberts Design LLC

bottom of page