



ENERGY TRUST OF OREGON
Art Director
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Art Direction
Photography Direction
Videography Direction
Editorial + Content Direction
Brand Strategy
Digital + Social Strategy
Graphic + Web Design
Copywriting Support
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Aspirational, cohesive customer stories that increase participation + awareness of multiple Energy Trust B2B and B2C programs to drive key energy savings goals and strengthen brand recognition across all rural and urban communities in Oregon.
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Programs include Path To Net Zero, Market Solutions, EPS (Energy Performance Score) and Multifamily, as well as residential Home Energy Assessments. Coordination and creative direction of multiple on-location custom photoshoots and videoshoots (including final editing) was instrumental in the success of these residential and commercial programs.
This was achieved by partnering with marketing, building science + technical teams to develop overarching brand strategy, marketing collateral and educational literature for energy conservation programs, as well as curating editorial content and directing all UX/UI and creative strategy decisions.
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All programs exceeded savings goals, increased client brand awareness and helped commercial customers of Pacific Power, Portland General Electric, NW Natural and Cascade Natural Gas save over $1.7 billion on their energy bills.