ENERGY TRUST OF OREGON
Editorial + Content Direction
Digital + Social Strategy
Graphic + Web Design
Aspirational, cohesive customer stories that increase participation + awareness of multiple Energy Trust B2B and B2C programs to drive key energy savings goals and strengthen brand recognition across all rural and urban communities in Oregon.
Programs include Path To Net Zero, Market Solutions, EPS (Energy Performance Score) and Multifamily, as well as residential Home Energy Assessments. Coordination and creative direction of multiple on-location custom photoshoots and videoshoots (including final editing) was instrumental in the success of these residential and commercial programs.
This was achieved by partnering with marketing, building science + technical teams to develop overarching brand strategy, marketing collateral and educational literature for energy conservation programs, as well as curating editorial content and directing all UX/UI and creative strategy decisions.
All programs exceeded savings goals, increased client brand awareness and helped commercial customers of Pacific Power, Portland General Electric, NW Natural and Cascade Natural Gas save over $1.7 billion on their energy bills.